The European Union views the organisation of Pakistan Trade Show as an opportunity to depict strength of Pakistan’s business and industry and help its exports to diversify. The EU is by far, Pakistan’s largest export destination. Since 2014, thanks to GSP+, the Pakistan – EU bilateral trade has been a “win-win” situation. During 2014-2016, Pakistan’s exports to the EU increased by over 38% while Pakistan’s imports from the EU also increased by 37% showing the depth in Pakistan’s manufacturing sector to install new machinery. I am confident that Pakistan Trade Show will result in promoting business ventures and creating more jobs. I fully support this initiative and wish every luck to the organizers.